I believe that there are no short cuts to success. To be successful in business you have to weigh the impact of every decision, while doing business. In addition, it means always thinking about what further contribution we can make such as helping people find new opportunities, driving social and economic well-being and protecting the environment. Because this is the only way to achieve sustainable growth. If someone asks me to define the key to success in business, I would simply define it as:

1. Hard work with Honesty
2. Continuous strive for Innovation, and 
3. To listen closely to your Customers & Employees.

HBK’s Code of Conduct, grounded in our shared values, guides every choice we make and helps us gauge the actions of others. Across every area and level of the organization, we are committed to ensure a work environment in which people feel welcomed, respected and safe. We stay agile and responsive to create new opportunities.